Distracted Walking PSA for the American Academy of Orthopaedic Surgeons
Increasing numbers of pedestrians are sustaining injuries from distracted walking accidents. This :60 TV PSA follows a mayhem-causing "Digital Deadwalker" as he obliviously strolls down the street with his head in a screen. By posing the distracted walker not as a danger to himself but to others the spot adds a level of personal shame and accountability to the act in a memorable and entertaining way.
Roles
Creative Direction / Art Direction / Concept & Writing
Other Credits
TV Production / MENTAL Entertainment
TV Director / Kevin Samuels
Copywriter / Chuck Husak
American Academy of Orthopaedic Surgeons / American Spinal Injury Association / Cervical Spine Research Society
Too often young adults and teens dive into shallow lakes and pools without checking the waters. Their lives are forever changed by sustaining spine and neck injuries and sometimes death from these 100% preventable accidents. This print PSA urges them to know what's below and think before jumping.
Roles
Creative Direction / Art Direction / Design & Layout
Other Credits
Photography / Chris Crisman
Copywriter / Chuck Husak
Creative Teammate / Bryant Prince
American Academy of Orthopaedic Surgeons / Orthopaedic Trauma Association
A motorcycle rider must be extra cautious on the road; making sure he/she drives at the appropriate speed, reads the weather and road conditions and stays alert at all times. This print PSA reminds riders that accidents can happen even when no other vehicles are involved.
Roles
Creative Direction / Art Direction / Design & Layout
Other Credits
Photography / Chris Crisman
Copywriter / Chuck Husak
American Academy of Orthopaedic Surgeons in partnership with the Auto Alliance and Orthopaedic Trauma Association
Cell phones. Mp3 players. A small, green frog. Distracted driving has continued to grow into a serious problem. After witnessing first hand the rise in traumatic injuries from distracted driving accidents, the American Academy of Orthopaedic Surgeons wanted combat this issue and keep people focused on the road ahead.
Stories of distracted driving accidents revealed that even the smallest distractions have life-changing consequences. These tragedies not only affect drivers but their families, friends and innocent victims.
To keep teens and parents informed of the dangers of distracted driving and accountable for their actions we created the PSA campaign, “Decide to Drive.” The campaign encouraged safety behind the wheel while illustrating the impacts when ignored. We highlighted how nothing is more important than the driver’s level of engagement.
Roles
Art Direction / Design & Layout
Other Credits
TV Production / Mental Entertainment
Print CGI Illustration for French Fries / Seventh Street Studio
Print Photography for Safety Feature / Jim Vecchione
CGI for Safety Feature / HackJob
Copywriter / Chuck Husak
Creative Teammates / Trevor Sloan, Erik Dreyer
WANADA
Every year, The Washington Area New Dealers Association puts The Washington Auto Show. Each year the challenge is the same, to promote a show about cars without showing actual cars. With some traditional camera tricks, model cars, and beautiful design reflecting the sophistication of the DC area, the 2015 show proved to be the most successful yet by breaking the all time ticket sales record by 8%.
Roles
Creative Direction / Art Direction / Design & Layout
Other Credits
Video Production / Michael Pohuski
Copywriter / Chuck Husak
Creative Teammate / Bryant Prince
Trade Campaign
In 2011, with a changing healthcare environment, Premier needed an eye-catching trade campaign and sales materials to promote their resources and top-notch approach to managing healthcare costs and quality assurance for its members. With imagery that broke the typical healthcare mold, this campaign assured members Premier was ahead of the reform game, highlighting the strength, intelligence, and insight held by the alliance.
Roles
Art Direction / Design & Layout
Other Credits
Animation / Steve U. Yasin
CGI Illustration / Seventh Street Studio
Copywriter / Chuck Husak
Creative Teammate / Erik Dreyer
PSA for the American Academy of Orthopaedic Surgeons
In 2013, AAOS asked for a public service announcement campaign to support their upcoming PR effort centered around real patient stories. This created a unique challenge given the limitation that a PSA cannot directly promote an organization.
When it comes to fully recovering from accidents and injury, sometimes the only thing holding patients back are the patients themselves. "Body Double" encourages patients of all ages to quiet the doubts in their head and continue the fight to regain a fulfilling and active life.
Roles
Concept & Writing / Art Direction
Other Credits
TV Production / MENTAL Entertainment
TV Director / Greg Wells
Copywriter / Chuck Husak
The Public Radio Satellite System® (PRSS) distributes news, music and specialized program content to public radio stations throughout the United States. PRSS reached out for a re-brand to energize their internal staff and to put a face on the company. Using custom photography of real PRSS staff and illustrations that reflected the technology and energy at PRSS, the brand was brought to life in a new and exciting way.
Roles
Art Direction / Design & Layout
Other Credits
Type Illustrator / Greg Stevenson
Photography / Jon Burwell
Copywriter / Chuck Husak
Arthur Diamond is the ultimate match-maker. An executive search firm matching c-suite executives with high-end companies. Arthur Diamond's image was lost among the competition and in need of a refresh. In order to stay relevant and appeal to a new generation of candidates entering the workforce the new look and feel needed to reflect the sophistication of the audience while still feeling approachable and modern. A new logo and tagline, collateral materials, web video animation, and responsive website were executed to introduce the new brand.
Roles
Art Direction / Animation / Design & Layout
Other Credits
Web Development / OverdogArt
Copywriter / Chuck Husak
Talk. They Hear You.
This national PSA campaign produced for the Health and Human Services Association and the Substance Abuse and Mental Health Services Adminstration urges parents and caretakers to talk to their young children about the dangers of underage drinking.
Roles
Creative Direction / Art Direction
Other Credits
TV Production / MENTAL Entertainment
TV Direction / Greg Wells
Copywriter / Chuck Husak
The American Academy of Orthopaedic Surgeons and Stop Sports Injuries
Young children who continuously play a singular sport often suffer overuse bone and muscle injuries. This PSA for AAOS reminds and informs parents of the issue, offering advice for avoiding the injuries that take kids out of the games they love.
Roles
Art Direction / Design & Layout
Other Credits
Photography / Robb Scharetg
Retouching: Jeff Satterthwaite
Copywriter / Chuck Husak
Valentine's Day Video for HMSHost
HMSHost wanted to celebrate and thank working women who were traveling on Valentine's Day. This video captures HMSHost surprising travelers in Chicago O'Hare International Airport and LAX with roses and appreciation. It was a simple gesture but it reminded travelers how important they are to HMSHost and evoked some enduring reactions.
Roles
Art Direction / Design
Other Credits
Film Production / Storyfarm
Copywriter / Chuck Husak
This advocacy print ad, aptly named "Anatomy", created for The American Academy of Orthopaedic Surgeons was placed in multiple Capitol Hill publications, such as POLITICO and The HIll. The ad reached DC policy makers, reminding them of the value of Orthopaedic Surgeons, not only for their ability to improve a patient's quality of life, but also for the economic impact they affect through their patients' expedient return to work after surgery.
The ad notably won Best of Category – Print, and a Gold Addy in the Consumer Publication Category, at the 2015 American Advertising Awards – DC. In addition, it received an Outstanding Advertising Award from POLITICO for its run in October of 2013. This award is recognized by outstanding readership response, measured against all other ads appearing. "Anatomy" scored highest in the Health Care Category and received the second highest ad recall overall.
The ad achieved the desired effect for the bone and muscle doctors — high visibility, and active involvement with policy makers on Capitol Hill.
A sampling of editorial design from my time at Hanley Wood.
A collection of various logos I've designed.
