American Academy of Orthopaedic Surgeons in partnership with the Auto Alliance and Orthopaedic Trauma Association
Cell phones. Mp3 players. A small, green frog. Distracted driving has continued to grow into a serious problem. After witnessing first hand the rise in traumatic injuries from distracted driving accidents, the American Academy of Orthopaedic Surgeons wanted combat this issue and keep people focused on the road ahead.
Stories of distracted driving accidents revealed that even the smallest distractions have life-changing consequences. These tragedies not only affect drivers but their families, friends and innocent victims.
To keep teens and parents informed of the dangers of distracted driving and accountable for their actions we created the PSA campaign, “Decide to Drive.” The campaign encouraged safety behind the wheel while illustrating the impacts when ignored. We highlighted how nothing is more important than the driver’s level of engagement.
Roles
Art Direction / Design & Layout
Other Credits
TV Production / Mental Entertainment
Print CGI Illustration for French Fries / Seventh Street Studio
Print Photography for Safety Feature / Jim Vecchione
CGI for Safety Feature / HackJob
Copywriter / Chuck Husak
Creative Teammates / Trevor Sloan, Erik Dreyer