American Academy of Orthopaedic Surgeons / American Spinal Injury Association / Cervical Spine Research Society
Too often young adults and teens dive into shallow lakes and pools without checking the waters. Their lives are forever changed by sustaining spine and neck injuries and sometimes death from these 100% preventable accidents. This print PSA urges them to know what's below and think before jumping.
Roles
Creative Direction / Art Direction / Design & Layout
Other Credits
Photography / Chris Crisman
Copywriter / Chuck Husak
Creative Teammate / Bryant Prince